News Products Business
Zodiac Fabrics Company rebrands as Carriff Canada

Zodiac Fabrics Company has rebranded itself to become Carriff Canada, as of Oct. 5, 2020.

For the past 18 years, Zodiac Fabrics, based in London, ON, worked in tandem with its North Carolina-based sister company, Carriff Corporation. The companies manufacture and supply their Sock and Drainsleeve brand of pipe envelopes to pipe manufacturers and home centers throughout North America and globally.

Both companies are wholly-owned subsidiaries of Carriff Engineered Fabrics Company. Each of the companies were established in the late 1970s by prior owners and together, were responsible for the introduction of the original SOCK filter to the North American land drainage industry.

When Zodiac Fabrics Company made the decision earlier this year to update its website, it seemed to be the appropriate time to rebrand its Canadian operations.

According to Paul Mutter, vice-president of sales and marketing for Carriff Canada, the two companies decided to retain their individual identities and brand recognition when they first merged in 2002.

However, Mutter explains, “Operating the same company with two names has always been awkward from a marketing standpoint. It is our expectation that collectively, we will simply be known in the market as ‘Carriff’ with manufacturing locations in both the United States and in Canada.”

The new website, www.carriff.com also launched on October 5 to coincide with the name change.

Other than the change in the name and a new logo for the London manufacturing facility, all other aspects of the business remain the same. “Our customers will see very little change in our day to day operations,” Mutter says.